Denis Pennel was appointed managing director of Ciett, the International Confederation of Private Employment Agencies, in April 2005. Pennel promotes the interests of the staffing industry before international institutions, such as the European Union, the International Labour Organisation, the World Bank or the OECD. Prior to his appointment, he served as corporate communications director for Manpower France (1998-2005). He is best known for his advocacy work during the writing phase of the Agency Work Directive as well as his efforts to ensure the optimal transposition of the directive across Europe.