Frits Goldschmeding founded Uitzendbureau Amstelveen in 1960, and in 1964 renamed it Randstad. Goldschmeding took Randstad public in 1990, and in 2008, merged it with the Dutch group Vedior. He was CEO until 1999 and a member of the supervisory board until 2011 but remains the largest shareholder. Goldschmeding has a doctorate from the VU University Amsterdam and is also a professor at the Centre for Entrepreneurship at Nyenrode Business University.