After writing a thesis on temporary work as part of his master’s degree in economics, Frits Goldschmeding, together with a fellow student, founded Uitzendbureau Amstelveen (later Randstad Uitzendbureau) in 1960. He held the CEO position for 38 years, growing the company and actively lobbying to improve the image of the staffing industry as well as strengthen the legal position of staffing employees. Goldschmeding joined the supervisory board of Randstad Holding in 1999 and retired from that position in 2011. In 2015, he founded the Goldschmeding Foundation, which supports projects that respond to important societal issues involving people, work and economy.