Neil Carberry is chief executive of the Recruitment and Employment Confederation, the leading body for the UK’s £39 billion recruitment and staffing industry. Since arriving in 2018, Carberry has transformed the presence of the REC, with greater reach across the industry, the media and policy makers, driven by sharper content, tone and brand. The pandemic saw REC step up, providing key support that helped firms survive. The REC’s Recruitment for Recovery campaign and revised business advice is positioning firms for success for the post-pandemic world. Its success is represented by a third straight year of rising new membership.