Since joining the National Recruitment Federation in 2009, Geraldine King has focused on expanding its services to members. She also introduced the accredited certificate in recruitment practice to the Irish recruitment industry. King envisions a full academic career path for recruitment. She led the NRF to develop the first-ever undergraduate degree for recruiters, which will be available as of January 2020. Her mission is to have an accredited academic career path to the master’s level, making recruitment a career of choice on the prospectus of third-level institutions. In 2018, she was awarded the James Kilbaine award for outstanding contribution to the recruitment industry.