Lassi Määttä serves as CEO of Finland-based staffing firm Barona, which operates in nine countries. Under his leadership, Barona has evolved from traditional staffing services to a diverse set of solutions designed to meet the quickly changing needs of the world of work. With a strategic focus on international labour, Määttä recently spearheaded the company’s first investment in relocation services provider FRS. Määttä aspires to make Barona a dynamic platform that embraces innovation, fostering positive impact and value for companies and individuals, offering people opportunities to learn and support well-being.